FATdrop, the promo platform trusted by leading DJs and labels since 2007, today launches Boost, a new feature that transforms how DJs discover new music.
Boost connects DJs with new music that matches their taste. DJs curate their taste profile on the FATdrop platform, telling it what type of music they want to receive. That data is then used to intelligently send them promos from record labels and PR companies using the new Boost feature. It gives DJs a new way to control the kind of promos they receive.
For record labels and PR companies, Boost expands their reach beyond existing mailing lists. It gets their music directly to DJs actively seeking that style of music.
“The whole idea is quality over quantity,” says Alex Stacey, FATdrop’s founder and product manager. “DJs want music they love, and labels want to send their music to DJs who love their music. Boost connects the two. It’s designed to get the right music to the right people, prioritise quality music and reduce spammy sending.”
The matching process is powered by Kato, FATdrop’s digital record store assistant, which analyzes DJ taste profiles and label preferences to predict engagement. As DJs ‘like’ record labels on the FATdrop platform, Kato builds an accurate picture of their musical preferences.
Boost is now live for all FATdrop clients as part of the platform’s suite of promo tools.
Quotes about Kato
“The EPs Kato suggested were very relevant. Really like the fact that it also suggests stuff from Bandcamp and other platforms. It will be very helpful for my DJ sets and my new radio show.” - Laurent Garnier
“I actually used it for the first time the other night and it was super useful! Thanks so much! Coming from someone who barely checks promos because 90% of what I get sent is something I would never listen to or play, when I was going through stuff using the AI selects it just felt much less all over the place and it actually helped me enjoy going through promos again.” - Maya Jane Coles
“After specifying the labels I like, Kato showed me some artists I didn’t know but was glad to discover. It’s a useful tool.” - Etapp Kyle
“I’m not aware of any other distributors that are currently offering this service so you guys are clearly ahead of the game. So far so good, nice work ;)” - Kane, Paul van Dyk’s promo checker
“I’ve used Kato a couple times. Looks good. Overall a good concept” - Roska
Boilerplate
FATdrop is a professional promo distribution platform for independent labels and PR companies. We help releases reach the right DJs and tastemakers in a credible, focused way, prioritising relevance and professionalism over noise and volume.